Blue Jay Wireless Mascot
Blue Jay Wireless is a wireless service and cell phone provider that helps provide disadvantaged and low-income consumers gain access to telephone services. Fresh with the updated brand and retail environments, Blue Jay wanted a friendly mascot to help direct consumers to important information on their website. We decided that a two-dimensional character was the best option for staying on budget and on-brand. Pages and pages of sketches and a few rounds later, Lil' Jay was born.
behind the bird
Lil' Jay's main body shape is reminiscent of the rounded triangle/teardrop shape that is extremely prevalent in the brand's informational and promotional assets. His approachable and endearing aesthetic style align perfectly in sync with the overarching brand but doesn't compete with the stylized blue jay mark in the logo.
additional conceptual work
Jay & his forest friends
Displayed here is a collection of additional conceptual work presented as possible candidates for the Blue Jay Wireless mascot position. While each one was great in their own way, Lil' Jay took the cake and was exactly what they were looking for.