Origin Tea Co.
As a class assignment, the objective for this project was to interview someone in their later twenties in order to create a tea package design based on their answers.
I discovered that my interviewee has a very busy and active lifestyle. My approach to the design revolved around the idea of a health-conscious individual always on-the-go.
To achieve this, I constructed a palette consisting of soft colors with a natural undertone in order to differentiate the individual flavors. The neutrality of the colors paired with the simple and clean design conveys a light and healthy feeling, while also appealing to a busy-body by avoiding clutter and excessive graphics.