2016 Fame Holiday E-Card

As 2016 was coming to a close, I was tasked with designing and animating the annual holiday e-card that would be sent out to clients and friends of Fame in hopes of bringing a little holiday cheer to their inboxes. The animated GIF features a typical wintery Minnesota scene we know all too well... The Minneapolis skyline proudly displays some of its most iconic buildings while the Stone Arch Bridge in the foreground carries our chilled & fearless traveler across the river. The headline "It's the Mostly Most Wonderful Time of the Year" hints at the classic Andy Williams tune we know and love—while also poking fun at one of the harsh realities of a Minnesotan winter...ice.


Created at Fame Retail.


Creative Director: Jen Sheeler
Copywriter: Julie Feyerer